Love is the Killer App

book coverYesterday I wrote a bit about this book that I finished today, but I believe it deserves a full review. Tim Sanders, a Yahoo! guy, is officially one of the most sensitive business writers I have come across. This is not usually a genre of books that I seek out (marketing, business inspiration, etc.) but maybe I should check them out more often!

The book itself is an easy read. It is kind of like a prolonged conversation, or many thoughts that are put together. I kind of liked this aspect, which reflects the entire point of the book itself – what matters is how you think and feel, rather than constant business school, MBA jargon. I really liked this component to the writing because it made me feel like everyone can utilize these skills, and not just those working towards a bottom line.

In the nonprofit world, this is still a new idea. Using private sector models to generate lasting change. There is definitely passion and amazing things being done in grassroots organizations, but Sanders shows the ways in which networking is helpful, important, and ultimately a way to share knowledge with other people.

Another really great component of the book is his analysis of physical touch, and compassion towards other people. In my grad school program at The New School, I took a course in Organizational Change Management, a track at the school. It focused on group dynamic, building ideas, and other ways in which people’s personalities are reflective of what they can accomplish in any given assignment or task at work. It was a really great course.

Sanders shows exactly this type of finesse, as he discerns meanings of handshakes (single or double-handed), hugs, and knowing when certain people need certain types of personal treatment. Every person is different, and networking must be done in a very specific way.
I really related to this point because I think I am one of those people who needs to figure out how to approach others.
I am a bit shy, naturally, so sometimes this task is a challenge.

His book really made me consider the other types of things I can do to showcase my relevance to any particular conversation or topic.

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